Behind Kulia

We believe skincare should be ethical, sustainable, and above all, a symbiosis between us and our planet.

Watch 'Behind Kulia' Film

Our
Purpose

We source only 100% certified organic and wild harvested ingredients, farmed using the highest standards to yield formulas pure enough to become part of your daily ritual. 

By doing this, we believe we can change the broken ecosystem of ‘clean’ beauty and bring accountability back to the skincare industry and to ourselves. 

Our Process

We believe it is our responsibility to think about the world and our place in it. We’ve made conscious decisions every step of the way, from hand-selecting each organic and wild harvested ingredient in our formulas to prioritizing recyclable materials. With every conscious decision we make, we hope to empower our community to strive with us, towards a future that puts our planet first.

Our Products

Our Formulas

We keep it simple: our serums are COSMOS certified (Cosmetic Organic or Natural Standard) from EcoCert, meaning our formulas are held to the highest organic and natural standards in the industry. 

We use extraction methods that are clean and get us as close to our ingredients’ natural form as possible. We never use absolutes or any hexane or toluene extracted oils. By formulating our serums this way we prevent any residues, heavy metals, or chemicals in our oils.

Our formulas are rooted in tried and true practices that have existed for thousands of years. We rely solely on organically farmed and wild harvested ingredients that don’t strip Mother Nature of her natural resources. We believe this yields the most powerful ingredients, and efficacious formulas. 

All our formulas are absent of GMOs, parabens, phenoxyethanol, nanoparticles, silicon, PEGs, synthetic perfumes and dyes, and animal-derived ingredients. 

Behind the Ingredients

Our Founder,
Jasmine Keeney

Born and raised on her family’s banana farm on the Big Island of Hawaii, Jasmine was exposed to toxic chemical fertilizers and pesticides from a young age. As a young adult Jasmine began to experience the negative health effects of these harmful toxins, suffering from chronic lethargy, depression and pain. As western medicine offered no clear remedy, Jasmine resolved to take her health into her own hands.

As a first step, she worked to identify everything she was putting in or on her body, starting with her skincare products. This led to the discovery that most ‘organic’ and ‘natural’ formulas were anything but. With this realization, Jasmine began creating her own formulas, grounded in sustainable plant medicine. Every ingredient and ingredient source was carefully researched and selected, based on the desired result- pure and effective skincare products she could feel good about using. Thus, Kulia was born with the hope that she could share her knowledge, and empower others to care for themselves and their bodies in the best way possible.